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at align with the company's strengths. Position the product/service to appeal to local preferences. Step 4: Marketing Mix Development Customize the 4 Ps to suit each market. Ensure cultural relevance and legal compliance. Step 5: Implementation and Control Launch marketing campa

nsiderations that underpin modern banking operations. Introduction to Banking Law and Practices Banking law refers to the body of laws and regulations that govern the activities of banks and financial institutions. T