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s to achieve, such as understanding customer preferences or evaluating market potential. 4. Research Questions Key questions that the study seeks to answer. 5. Methodology Details about data collection methods (qualitative, quantitative, or mixed), sampli
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plétude des données Le nettoyage : suppression des doublons, correction des erreurs La codification des variables qualitatives (ex : genre, région) La transformation des variables (normalisation, création
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tured questionnaires, experiments. Applications: Market sizing, customer satisfaction scores, pricing research. Qualitative Research Provides in-depth understanding of consumer motivations, perceptions, and attitudes through non-numerical data. Common tools: Focus groups, in-depth
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