biases

es makes certain products or services more salient. 4. Social Proof Definition: The tendency to look to others’ behavior as a guide for our own. Explanation: When consumers see reviews, testimonials, or popularity

entify and challenge one's unconscious biases. Why is it important for organizations to address hidden biases according to the book? Addressing hidden biases helps create fairer workplaces, improves decision-making, enhances diversit